Looking to make a great first impression on potential clients and stakeholders?
Then it’s essential to create a powerful business profile.
A business profile is like your company’s CV. It lists basic company details & gives you a chance to highlight your strengths.
We have put together the benefits of having and tips on writing a good business profile for your company.
1. It helps to inform your target audience about your business and what you are offering them
Your company profile gives you an opportunity to tell prospects what your business is about and how you can help them with what you are offering.
2. It helps you effectively tell your company’s story
You need to understand the importance of storytelling in business. Your story talks about why you are in business, how you do what you do, and what you offer your prospects.
3. It helps you promote your brand & builds credibility
Your company profile also helps you promote your brand and build trust among your prospects.
4. It helps you talk about your business history
Your company profile can also give you an opportunity to talk about your business history and business milestones.
5. It helps you talk about your target audience
Your company profile can also help you talk to your target audience and even clearly state who they are.
See some of the business profiles we designed for our clients.
1. Show a short company/business overview
Lay down the mission/purpose statement of your business, vision, core values, key strategies, key team members, sales or financial performance and leading products & services in detail so as to give the reader a bird’s eye view of what the business is about and the value they will get from their business dealings with you.
2. Story of the business’s evolution
Give history of the business in the form of a story. Start by talking about the founders and their vision & how the company grew it’s operations as well as the customer base.
3. Highlight important achievements & partnerships
State the important achievements and awards the business has achieved. Also, mention details of any donations on sponsorships the business is involved in as part of your Corporate Social Investment initiatives.
4. Keep it simple
Don’t make it too complicated for people to easily resonate with as well understand.
5. Remain Honest
Most of all, be honest in detailing information about the business because if anything proves out to be wrong later, the image of the business may take a serious credibility knock.
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